Our name comes from the hearts (and paws) behind our brand — our bunnies Rosalie and Cosmo.

It also sounds like “rule-ly,” which is no coincidence. At Rooly, we believe bunnies deserve to live by their own gentle rules — not outdated misconceptions. Many people don’t realize just how smart rabbits are. With the right care and patience, they can follow the rules, be litter box trained, and prove they’re every bit as clever as we know them to be.

That means more freedom, more trust, and happier, healthier bunnies — free roam the house and truly be part of the family.

Rooly isn’t just a name. It’s a promise to make life better for bunnies and the humans who love them.

Our story began in the summer of 2021, when the sweetest — yet most adventurous — little bun named Rosalie hopped into our lives. Like most new bun parents, we had a lot to learn.

Rosie’s first litter box was a hooded style without a raised floor. Within days, she taught us our first big lesson in bunny parenting by digging out all the bedding and shredding the pee pad. Aside from the mess, we were concerned about her safety. Ingesting bedding or bits of shredded pad could cause GI stasis — a serious and potentially life-threatening condition in rabbits. We knew we needed a litter box with a raised floor to keep her safely separated from the bedding.

Finding the right one, however, proved harder than expected. Many raised-grid litter boxes were too narrow, risking sore hocks, and the ones that were wider lacked the security and comfort we wanted. We eventually found something that worked “well enough,” but it still wasn’t as roomy as Rosie deserved.

Then came Cosmo — bun number two — and the space issue became impossible to ignore. Rosalie’s box had barely been big enough for her alone, and now two bunnies were trying to share it. We scoured the internet for a larger option with the same features, but nothing came close.

So, we took matters into our own hands — building a 29” by 19” litter box from an under-bed tote, PVC, and pre-made plastic grids. That DIY project sparked an idea: if we needed a bigger, better litter box for our buns, surely other bun parents did too.

And that’s how the ROOLY XL Litter Box was born — designed for comfort, safety, and plenty of room to flop, stretch, and share.

But our journey doesn’t stop there. At ROOLY, we believe every bunny deserves the best quality of life. That’s why we’re dedicated to creating more thoughtfully designed, functional, and beautiful essentials — so bun parents everywhere can give their rabbits the comfort, safety, and joy they deserve.